eCommerce Best Practices | Raphael Paulin-Daigle
Raphael Paulin-Daigle is the CEO of SplitBase, a business helping fashion and lifestyle e-commerce companies sell more through its Testing Trifecta optimization program. They have worked with clients including L'Oréal, Kiehl's, BestSelf, Frank + Oak, and more. He has previously served as a digital marketing consultant and has founded several companies throughout his fruitful career.
Here’s a glimpse of what you’ll learn:
Why conversion optimization is such a pressing topic
The perfect case study of Dr. Squatch
Prioritizing the customer experience
Selling the emotion versus selling the commodity
The largest submarkets in the e-commerce world
In this episode…
Every online store or vendor wants to convert all their visitors, but the reality is often far from this. Getting the attention of a potential customer is only the first step. The tricky part is getting the follow-through, which, if achieved, could lead to earning a lifetime ambassador for your brand. So, what basic but essential elements should you know to attain better conversion?
In this episode of the Pixel Retentive Podcast, Carl Cleanthes and Ross Ciuppa are joined by Raphael Paulin-Daigle, the CEO of SplitBase, on the best practices for e-commerce businesses.
Resources Mentioned in this episode:
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