Finding a Niche | Jason Swenk
Jason Swenk is a digital agency coach, mentor, advisor, and marketing expert. He built and sold an eight-figure agency and now helps others scale efficiently. To complement this, he hosts The Smart Agency Podcast and shares his advice through speaking engagements.
Here’s a glimpse of what you’ll learn:
The incredible value of picking a niche as an agency
How to know when to pivot and when to stay in the course
The three primary channels of marketing and how to use them
Listening to your gut and trusting your instincts
Epic Made’s experience finding their niche
In this episode…
The first instinct of most agencies is to appeal to the largest audience possible. However, success more often arises when agencies cater to a specific niche. These loyal customers and clients are worth the search, offering long-term stability and consistent revenue. So, how do you discover your place in the market?
In this episode of the Pixel Retentive Podcast, Carl Cleanthes and Ross Ciuppa sit down with Jason Swenk to discuss finding a niche and how to market it effectively.
Resources Mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by Epic Made.
Epic Made creates memorable animation, digital art, and graphic design to elevate brands.
They are a collective of talented artists across a multitude of disciplines who can handle the creativity and communication of any project.
Epic Made has created commercials, key art, social content, and more for leading entertainment brands such as the SYFY Network and Nickelodeon.
To learn more, go to www.epic-made.com or send an email to hey@getepicmade.com.